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Powering Rural Microbusiness

The microbusiness journey navigation platform.

Built for business owners, guided by EDO's.

For Business Owners: launch or grow your business with confidence no step is missed.

For EDOs: The SmartStart platform makes it easy to guide, track, and support microbusiness growth in one place-- without adding staff or building new programs. 

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The Navigator

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Why microbusiness?

Businesses such as yoga studios, makers, coffee shops, and boutiques are often "micro" businesses. According to the SBA, it means they have fewer than 10 employees, and <$250,000 in annual revenue.

While small, they account for 96% of small businesses, and have important economic impact for vibrant downtowns and Main Streets... but they remain underserved by traditional small business support programs.

Phases of the Business Journey

Business owners create a custom business development journey to reach their specific goals.

The platform helps them achieve each step and track progress as they go.

Community economic development leaders monitor, track, connect and support along the way.

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Customer Development

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Nuts and Bolts

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Financials

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Launch and Grow

80% of early-stage business owners using the Navigator had never engaged with any local business support before.

Professional Development

Microbusinesses have unique needs. Our signature micro-economy session helps teams reframe how they think about business development and what unique support those businesses may need.

Customize Providers

Take a deeper look behind the scenes in your community to identify the local providers who are able to support microbusiness growth, such as accountants, bookkeepers, marketing and legal professionals.

Launch the Navigator

Your team promotes the platform as a free, self-directed tool available to local business owners who are looking to start or grow their businesses at their own pace.

Here's How it Works in Communities

“I owe all my business connections and growth to the knowledge and contacts I have made through SmartStart. All of the vendors in my shop have come from SmartStart! I don’t know why a small business owner would not get plugged in to the community that can help them grow.”

Tommie Chadwick, owner of Ichabod's Apothecary, Delavan, IL 

"I was able to discover an entirely new market for my business that I wasn't aware of because of the connections I made through SmartStart.” 

Jennifer Manske, owner of Lavender and Honey Creek Farms, Edwards, IL 

Contact Us

We'd love to hear from you! Whether you have a question, a comment, or just want to say hello, we'd love to hear from you.

Please fill out the form below and we'll be in touch!

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